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Lately I feel I have small moments in which I can raise my head from doing and thinking just for a moment. It is incredibly stupid that I do not know that more often, but I accept that being stupid is part of being human and part of being a human entrepreneur. Anyway. In one… Continue reading The two tenets of what we do

I think small businesses have specific challenges (and specific advantages). One challenge I think has to do with the constant need for restructuring as the company grows. This is the case because what works when the headcount is 1 does not work when the headcount is 2 and things keep have to change as new… Continue reading Small business mutations

Today I resisted the impulse on focusing on other things and I carved out some hours purely to reflect, and more specifically to reflect on marketing. Now, it did not feel great and I am not thrilled with the results. I understand rationally that reflecting and in particular reflecting on marketing is a great investment… Continue reading About reflecting on marketing

In the last few months we progressed on several aspects. In particular I think we are getting better at operations. Our new admin is really in charge of her tasks and I can see many things being handled without my involvement. I do not need to check on her and to follow up that stuff… Continue reading Reflections on progress and what matters

I am reading this book called Play Bigger as someone recommended it to me. One has to ignore the marketing for the authors’ marketing agency and focus on the interesting idea. The main idea is that companies should aim to define new categories and be the “kings” of those new categories. Yes, this is also… Continue reading Play Bigger: working on categories

This is my attempt at answering the sixth (and final) question of the chapter on Clarity from the book “The Advantage”. After this is all about communicating and implementing. Exciting times. This is a short chapter but it made me reflect on the difficulty of defining boundaries to the role of a single founder in… Continue reading Searching for clarity: Who must do what?

This is my attempt at answering the fifth question of the chapter on Clarity from the book “The Advantage”. This is probably the question that we should re-evaluate more frequently as the answer will change multiple times per year. It is probably true for many organizations that they have too many priorities. I once read… Continue reading Searching for clarity: What is most important, right now?

This is my attempt at answering the fourth question of the chapter on Clarity from the book “The Advantage”. This question is considered a simple one. The first step to answer this question is to look at all sorts of decisions made at the company or characteristics the organization has. Later we will examine them.… Continue reading Searching for clarity: How we will succeed?

This is my attempt at answering the third question of the chapter on Clarity from the book “The Advantage”. This question is considered a simple one. Now, while I answer this question I know that we do too many things, given our resources. It makes sense during an exploratory phase to provide more services, to… Continue reading Searching for clarity: What do we do?

This is my attempt at answering the second question of the chapter on Clarity from the book “The Advantage”. The question is about identifying the values that drive the company. Now, we tried that before and we ran into some issues: We discuss values together and we ended up having too many, as we wanted… Continue reading Searching for clarity: How do we behave?